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Sales Manager - W Amsterdam

W Amsterdam

Sales Manager

Split across two unique buildings, a former telephone exchange and a bank, W Amsterdam is an intriguing design mix of heritage and contemporary style. Mixing historical Dutch architectural elements with cutting-edge design right next to Dam Square, W Amsterdam is at the epicenter of this energetic and forward-thinking city. We offer innovative design and luxury in our 238 stylish guest rooms, including 23 suites, three WOW suites and two lavish Extreme WOW Suites. Our guests can indulge in one of our destination restaurants THE DUCHESS and MR PORTER and taste signature sips at our rooftop W Lounge overlooking the Royal Palace and the city lights, including WET Deck the iconic rooftop pool. We offer  exclusive access to a vibrant nightlife, dining, shopping and fashion scene with our signature Whatever/Whenever® service, our in-the-know W Insiders and our W Happenings.

W Hotels does not recruit, we cast Talent. W Amsterdam, located at Spuistraat 175 is casting a Sales Manager. The Sales manager is accountable for proactively soliciting, handling sales opportunities and reaching revenue/room night targets for W Amsterdam with a focus on MICE segment for our European markets. This role is goaled on group and catering revenues and involves a combination of account management and new business prospecting.


Main Duties and Responsibilities


  • Take responsibility for an allocated portfolio of accounts, undertaking complete account management; maintaining, servicing, contracting and developing your allocated account base.

  • Actively search and prospect for new accounts with a focus on MICE segment for our European markets.

  • Create and implement strategic action plans for all key accounts and key prospect accounts to maximize segment production.

  • Negotiate rates for both new and existing accounts within the set parameters of the hotels’ overall strategies.

  • Works collaboratively with head office sales, Market Sales and GSO

  • Follow key sales activities such as site inspections, client appointments, promotions, familiarization trips and sales trips to deliver increased market penetration and revenue production goals.

  • Conduct domestic and international sales-trips focusing on strengthening existing and building new relationships to deliver increased penetration and revenues.

  • Participate in cold calling, sales blitzes, trade shows, workshops and exhibitions as appropriate.

  • Efficiently maintain the company database.

  • Sets a positive example for guest relations and interacts with guests to obtain feedback on product quality and service levels.

  • Responsible for event enquiry follow up and lead conversion through working with the wider Marriott GSO and Field Sales teams and event planning team.

  • Maintain full and accurate knowledge of the competitive sets of the Amsterdam hotels, monitor market activity and adjust strategy accordingly to market needs and trends.

  • Take responsibility to deliver team targets such as MI Leads, LPA Goals, and other projects set by the Director of Sales.

  • Assist in collating a complete Sales & Marketing plan, in conjunction with other members of the Sales & Marketing team.

  • Complete a weekly sales report, detailing activities and financial results in line with company standards, goals and targets.

  • Prepare reports, as required, including GSPP (sales target & bonus platform) and opera production reports.

  • Attend weekly sales meetings and other meetings as required.

  • Familiarize yourself with all hotel operations and ensure effective communication between departments to ensure delivery of excellent guest service as appropriate.

  • Perform any duties deemed necessary and reasonable.

  • Being in the know:  You are the expert when it comes to W Amsterdam and its surroundings. 

  • Showing guests and clients our Whatever/Whenever service, and connect with them to be able to personalize that service, creating memorable experiences.

  • We are ALL-IN, and have more teams that we cooperate with. We expect you to be flexible to work with other departments. You’re not the only one on stage. 

  • Communicating with your team and other departments is key. Couldn’t live without them.

  • Make sure you put the guests at the center of everything we do. Any task that is not mentioned in this list but that may create an unforgettable experience for our guests is on your to do list.



  • Fluency in English; Polished and professional communication skills – verbal and written

  • Dutch and any other language is appreciated 

  • Experience in the Luxury Segment is an advantage

  • Work Permit for The Netherlands is required.

  • Proven sales professional with a minimum of 2 years direct sales experience within a premium sales organization - experience with the leisure and group segment sales would be an advantage

  • Educated to degree or equivalent

  • Passionately driven towards revenue goals

  • Excellent standards of personal presentation

  • Understanding of Opera Program would be an advantage


Show the world what you got by joining a global community of talent who see the world in a different way. Bring your style and your spirit: We’ll bring a work culture where you can shine. We work hard, we play hard, and we want to inspire you to grow. W talent help our guests live life to the fullest while living their dreams. 


Marriott International is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Marriott International does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state or local laws.

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