.png)
VACANCY
Commercial Manager
The Hague Marriott Hotel is looking for a Commercial Manager to drive revenue, develop sales strategies, and build strong client relationships. If you have a passion for hospitality, a strategic mindset, and a talent for business growth, join our team and make an impact!
What will you do? (Responsibilities)
Tasks & Responsibilities
At its core, your role is to lead and empower your team to drive sales, revenue, reservations, and group and event bookings by developing new business opportunities and expanding existing ones. The following key responsibilities will support you in achieving this goal:
Maximize Revenue Opportunities: Evaluate the hotel’s business mix and identify opportunities to optimize revenue.
Sales Strategy & Analysis: Regularly review and analyze sales strategies, adjusting where necessary to improve effectiveness.
Reporting & Budgeting: Prepare and present commercial progress updates to YTL Hotels (the owning company) and the Hotel Management Team. Develop the annual budget and work proactively to achieve the targeted results year-round.
Public Relations & Social Media: Establish a clear PR and social media strategy, ensuring a steady flow of engaging content across both channels.
Marketing Leadership: Lead (digital) marketing initiatives and drive campaigns to boost group sales and improve conversion rates.
Forecasting & Strategy Adjustments: Monitor and evaluate forecasts, adjusting strategies accordingly to maintain optimal performance.
Local & Brand Marketing: Initiate and participate in local marketing activities, as well as Marriott-branded initiatives.
Cross-Department Collaboration: Maintain close communication with the Revenue and Conference & Events teams to align on strategy and pricing.
Team Development & Leadership: Coach and develop the Sales & Marketing team by setting clear goals, supporting personal development, identifying needs, and fostering a positive work environment.
Business Insights & Reporting: Prepare, analyze, and present reports to track business progress and identify new opportunities.
Proactive Business Development: Actively identify and pursue new business opportunities by engaging key accounts and maintaining strong relationships with existing clients.
Industry Representation: Represent The Hague Marriott at international events and trade fairs, strengthening the hotel's presence in key markets.
Partnership Management: Build and maintain close relationships with key MICE distribution partners, including Cvent, as well as national and international DMCs and PCOs.
Sales Optimization: Take a proactive approach in securing and finalizing sales opportunities from sources such as GSOs, Marriott partnerships, familiarization trips, and roadshows.
Market Analysis: Assess market demand using internal and external reports, including market share analysis, competitive pricing insights, and overall market conditions.
Booking Trend Monitoring: Provide regular updates on transient booking patterns to inform strategic decision-making.
Supplier & Interdepartmental Collaboration: Maintain strong working relationships with key suppliers and internal departments to ensure seamless operations.
Networking & Business Development: Actively engage in relevant business and networking clubs to enhance brand visibility and create new opportunities.
Manager on Duty: Occasionally take on Manager on Duty shifts during weekends to support hotel operations.
What we like to see in you: (Requirements)
You are:
As the Commercial Manager, you are a dynamic and charismatic leader—someone who can inspire, persuade, and bring creativity to every aspect of the role. You combine industry expertise with life experience and a “can-do” attitude, always ready to take on new challenges. We are looking for the following qualities and qualifications:
Industry Knowledge: Strong familiarity with hotel property management systems.
Sales Management Experience: 3–6 years of proven success in hotel sales management.
Leadership Experience: At least 3 years of experience leading a team of 4–8 people.
Relationship Building: Strong leadership skills with the ability to build relationships and influence stakeholders at all levels.
Market Visibility: Extensive networking experience, ensuring a strong market presence and the ability to identify new opportunities.
Communication Skills: Exceptional oral and written Dutch and English communication skills.
Organizational Excellence: Strong ability to manage multiple priorities effectively.
Strategic Vision: A mid- to long-term focus on business growth, with the ability to develop and execute a clear commercial strategy.
Adaptability & Resilience: Ability to perform well under pressure and manage demanding travel schedules.
Professionalism & Ethics: A deep understanding of professional etiquette, decorum, and social skills required for extensive interactions with clients, investors, and business partners.
Revenue & Forecasting Expertise: Strong experience in hospitality forecasting, pricing strategies, and inventory control.
Team Leadership & Motivation: Proven ability to lead, manage, and motivate a high-performing team to exceed sales targets.
Analytical Skills: The ability to interpret key business indicators, assess competitive trends, and develop strategic responses.
Sales Coaching & Development: A passion for selling, combined with the ability to coach and mentor team members in effective sales techniques.
Tech & Social Media Savvy: A strong sense of what’s trending in social media and emerging technology within the industry.
Reporting Structure
You report to the General Manager and your direct reports are;
Sales Manager
Events Manager
We have a company sales car available for business-related travel.
When you join Marriott Hotels, you join a collaborative team of creative, dynamic people setting the pace in the industry. Find your place in an environment built on strong relationships where every associate is empowered to make an impact and valued for their contributions.